|
|
IRS2011Q3
|
AIR READERSHIP
COMPARISON |
|
|
| AP |
| |
|
| Publications |
Q3 11 |
| Total |
68026 |
| Deccan Chronicle |
731 |
| The Hindu |
308 |
| Times of India |
142 |
| Andhra Jyothi |
2222 |
| Eenadu |
6008 |
| Sakshi |
5159 |
|
|
|
|
| MALE READERSHIP ACROSS REGIONS |
|
| |
|
| |
|
| Publications |
Q3 11 |
| Total |
34092 |
| Deccan Chronicle |
512 |
| The Hindu |
186 |
| Times of India |
96 |
| Andhra Jyothi |
1599 |
| Eenadu |
4270 |
| Sakshi |
3603 |
|
|
|
|
| FEMALE READERSHIP ACROSS REGIONS |
| |
|
| |
|
| Publications |
Q3 |
| Total |
33934 |
| Deccan Chronicle |
219 |
| The Hindu |
123 |
| Times of India |
47 |
| Andhra Jyothi |
623 |
| Eenadu |
1738 |
| Sakshi |
1556 |
|
|
|
|
| 12-15 YEARS READERS ACROSS REGIONS |
| |
|
| |
|
| Publications |
Q3 11 |
| Total |
7679 |
| Deccan Chronicle |
71 |
| The Hindu |
27 |
| Times of India |
5 |
| Andhra Jyothi |
128 |
| Eenadu |
379 |
| Sakshi |
577 |
|
|
|
|
| 16-19 YEARS READERS ACROSS REGIONS |
| |
|
| |
|
| Publications |
Q3 11 |
| Total |
7192 |
| Deccan Chronicle |
143 |
| The Hindu |
58 |
| Times of India |
18 |
| Andhra Jyothi |
399 |
| Eenadu |
715 |
| Sakshi |
738 |
|
|
|
|
| 20-29 YEARS |
| |
|
| |
|
| Publications |
Q3 |
| Total |
16119 |
| Deccan Chronicle |
224 |
| The Hindu |
87 |
| Times of India |
53 |
| Andhra Jyothi |
604 |
| Eenadu |
1756 |
| Sakshi |
1574 |
|
|
|
|
| 30-39 YEARS |
| |
|
| |
|
| Publications |
Q3 |
| Total |
13913 |
| Deccan Chronicle |
117 |
| he Hindu |
44 |
| Times of India |
24 |
| Andhra Jyothi |
449 |
| Eenadu |
1506 |
| Sakshi |
1074 |
|
|
|
|
|
|
|
|
|
|
| 40-49 YEARS |
| |
|
| |
|
| Publications |
Q3 |
| Total |
9950 |
| Deccan Chronicle |
93 |
| The Hindu |
44 |
| Times of India |
18 |
| Andhra Jyothi |
363 |
| Eenadu |
864 |
| Sakshi |
668 |
|
|
|
|
|
|
| 50+ YEARS |
| |
|
| |
|
| Publications |
Q3 |
| Total |
13173 |
| Deccan Chronicle |
83 |
| The Hindu |
49 |
| Times of India |
24 |
| Andhra Jyothi |
280 |
| Eenadu |
787 |
| Sakshi |
528 |
|
|
|
|
| SEC A1 |
|
| |
|
| |
|
| Publications |
Q3 |
| Total |
350 |
| Deccan Chronicle |
80 |
| The Hindu |
38 |
| Times of India |
21 |
| Andhra Jyothi |
35 |
| Eenadu |
148 |
| Sakshi |
78 |
|
|
|
|
|
|
| SEC A2 |
|
| |
|
| |
|
| Publications |
Q3 |
| Total |
1449 |
| Deccan Chronicle |
172 |
| The Hindu |
103 |
| Times of India |
52 |
| Andhra Jyothi |
112 |
| Eenadu |
475 |
| Sakshi |
316 |
|
|
|
|
| SEC B1 |
|
| |
|
| |
|
| Publications |
Q3 |
| Total |
1721 |
| Deccan Chronicle |
127 |
| The Hindu |
52 |
| Times of India |
27 |
| Andhra Jyothi |
119 |
| Eenadu |
530 |
| Sakshi |
402 |
|
|
|
|
|
|
| SEC B2 |
|
| |
|
| |
|
| Publications |
Q3 |
| Total |
1601 |
| Deccan Chronicle |
80 |
| The Hindu |
15 |
| Times of India |
19 |
| Andhra Jyothi |
122 |
| Eenadu |
380 |
| Sakshi |
300 |
|
|
|
|
|
|
| SEC C /D/E |
|
| |
|
| |
|
| Publications |
Q3 |
| Total |
15323 |
| Deccan Chronicle |
238 |
| The Hindu |
80 |
| Times of India |
23 |
| Andhra Jyothi |
442 |
| Eenadu |
1381 |
| Sakshi |
1450 |
|
|
|
|
| AP |
| Graduate General |
| |
|
| |
|
| Publications |
Q3 |
| Total |
3182 |
| Deccan Chronicle |
201 |
| The Hindu |
85 |
| Times of India |
54 |
| Andhra Jyothi |
330 |
| Eenadu |
1038 |
| Sakshi |
765 |
|
|
|
|
|
|
| Graduate Professional |
| |
|
| |
|
| Publications |
Q3 |
| Total |
368 |
| Deccan Chronicle |
43 |
| The Hindu |
35 |
| Times of India |
13 |
| Andhra Jyothi |
34 |
| Eenadu |
119 |
| Sakshi |
119 |
|
|
|
|
|
|
|
|
| PG General |
| |
|
| |
|
| Publications |
Q3 |
| Total |
593 |
| Deccan Chronicle |
76 |
| The Hindu |
44 |
| Times of India |
19 |
| Andhra Jyothi |
64 |
| Eenadu |
292 |
| Sakshi |
184 |
|
|
|
|
|
|
|
|
| PG Professional |
| |
|
| |
|
| Publications |
Q3 |
| Total |
170 |
| Deccan Chronicle |
35 |
| The Hindu |
13 |
| Times of India |
11 |
| Andhra Jyothi |
18 |
| Eenadu |
64 |
| Sakshi |
57 |
|
|
|
|
|
|
|
|
| Businessmen, Industrialist & Self Employed |
| Professional |
| |
|
| Publications |
Q3 |
| Total |
286 |
| Deccan Chronicle |
35 |
| The Hindu |
12 |
| Times of India |
7 |
| Andhra Jyothi |
32 |
| Eenadu |
97 |
| Sakshi |
73 |
|
|
|
|
|
|
|
|
|
|
| Junior Executives |
| |
|
| |
|
| Publications |
Q3 |
| Total |
290 |
| Deccan Chronicle |
78 |
| The Hindu |
29 |
| Times of India |
26 |
| Andhra Jyothi |
33 |
| Eenadu |
123 |
| Sakshi |
78 |
|
|
|
|
|
|
|
|
| Middle & Senior Executives |
| |
|
| |
|
| Publications |
Q3 |
| Total |
59 |
| Deccan Chronicle |
21 |
| The Hindu |
11 |
| Times of India |
6 |
| Andhra Jyothi |
9 |
| Eenadu |
35 |
| Sakshi |
13 |
|
|
|
|
| MHI 10001-20000 |
| |
|
| |
|
| Publications |
Q3 |
| Total |
3629 |
| Deccan Chronicle |
230 |
| The Hindu |
96 |
| Times of India |
51 |
| Andhra Jyothi |
204 |
| Eenadu |
901 |
| Sakshi |
729 |
|
|
|
|
|
|
| MHI 20001-40000 |
| |
|
| |
|
| Publications |
Q3 |
| Total |
516 |
| Deccan
Chronicle |
70 |
| The Hindu |
39 |
| Times of India |
22 |
| Andhra Jyothi |
35 |
| Eenadu |
197 |
| Sakshi |
108 |
|
|
|
|
|
|
|
|
| MHI 40001-60000 |
| |
|
| |
|
| Publications |
Q3 |
| Total |
37 |
| Deccan Chronicle |
6 |
| The Hindu |
8 |
| Times of India |
7 |
| Andhra Jyothi |
3 |
| Eenadu |
13 |
| Sakshi |
8 |
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
| AP |
| BUSINESS SECTION |
| |
|
| Publications |
Q3 |
| DC |
245 |
| TH |
134 |
| TOI - HYD |
45 |
| AJ |
601 |
| EENADU |
1709 |
| SAKSHI |
1403 |
|
|
|
|
| SPORTS SECTION |
| |
|
| Publications |
Q3 |
| DC |
390 |
| TH |
179 |
| TOI - HYD |
82 |
| AJ |
1076 |
| EENADU |
2835 |
| SAKSHI |
2730 |
|
|
|
|
| LIFESTYLE SECTION |
| |
|
| Publications |
Q3 |
| DC |
358 |
| TH |
183 |
| TOI - HYD |
83 |
| AJ |
818 |
| EENADU |
2167 |
| SAKSHI |
2063 |
|
|
|
|
| ENTERTAINMENT SECTION |
| |
|
| Publications |
Q3 |
| DC |
461 |
| TH |
181 |
| TOI - HYD |
98 |
| AJ |
1281 |
| EENADU |
3561 |
| AKSHI |
3360 |
|
|
|
|
| EMPLOYMENT SECTION |
| |
|
| Publications |
Q3 |
| DC |
281 |
| TH |
132 |
| TOI - HYD |
48 |
| AJ |
651 |
| EENADU |
1831 |
| SAKSHI |
1631 |
|
|
|
|
| MATRIMONIAL SECTION |
| |
|
| Publications |
Q3 |
| DC |
75 |
| TH |
18 |
| TOI - HYD |
15 |
| AJ |
204 |
| EENADU |
486 |
| SAKSHI |
475 |
|
|
|
|
| EDUCATION SECTION |
| |
|
| Publications |
Q3 |
| DC |
404 |
| TH |
176 |
| TOI - HYD |
74 |
| AJ |
765 |
| EENADU |
2187 |
| SAKSHI |
1977 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
